Investment Strategy

Identify

Aggregating resources and analysis guided by our investment criteria, optimizing for timing and asset selection. We focus on value and growth at all times, overseen by our analytical market experts.

Invest

Investments are dynamically aligned with their own markets, offering stability, security, and diversification. We adopt a broad view of industry sectors, market capitalizations as well as real-time opportunity.

Position

Our assets are chosen to support the growth and impact of innovative organizations. We invest in industries and organizations pioneering technology solutions, moving the global markets forward.

Adjust

Adaptability is key when staying in sync with the evolving nature of the global investment market. We adjust and respond while maintaining a clear perspective of strategies and adoption rates.

Our Approach

SmartAssets constantly evaluates the digital asset market from a micro and macro perspective, while maintaining balance with traditional markets.

Micro

At a micro level, we delve into the technological and human aspects of each organization or asset. These investment criteria are what illustrate both the current and potential levels of performance of each asset in the fund. The criteria act as a guide to determine the true value of every opportunity.

Micro

At a micro level, we delve into the technological and human aspects of each organization or asset. These investment criteria are what illustrate both the current and potential levels of performance of each asset in the fund. The criteria act as a guide to determine the true value of every opportunity.

Platform, website & branding

The presentation of a company’s brand, products, and services. Measured through multiple metrics of performance, speed, design, and experience.

Roadmap

An analysis of the milestones that brought a company to its current state and its pathway ahead.

Industry & Competition

The current place within its set industry and their performance compared to the competition.

Team & Culture

We look at how well they address and innovate company culture. The team is what creates the product, therefore the team should be the main focus in development.

Communication

The speed, rate, and volume of communication speak to the collaboration and cooperation within an organization. We explore volume, activity, support, language, and participation.

Quality & Technology

Exploring the underlying technology; how it stands up versus competition, the rate of innovation and establishment in the current market.

Macro

At a macro level, we identify companies based on their long-term value and global impact. Through a high-level view, we can see each assets levels of sustainability and real-world integration.

Our assets are a diverse selection of solutions to marketplace requirements with a strong Vision for how a product will impact society.

Macro

At a macro level, we identify companies based on their long-term value and global impact. Through a high-level view, we can see each assets levels of sustainability and real-world integration.

Our assets are a diverse selection of solutions to marketplace requirements with a strong Vision for how a product will impact society.

Vision

A company’s vision determines the goal of their impact on the world. We look at what type of future an organization wishes to facilitate.

Mission

The mission provides a reflection of the overall operational processes, management team and their ability to follow through.

Marketplace Requirement

Analysing the competitive landscape, the existing demand, and the overall business opportunity.

Impact on Society & Environment

Understanding the past, present and future environmental and social impact.

Sustainability

Addressing sustainable systems and processes as well as identifying an organizations carbon footprint.

Impact on Global Culture

How an organization influences a community and how scalable the reach of its services can be on the way the world operates.

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